Despite new technologies, cars still embody status. Just look at GM's Hummer, arguably the most iconic vehicle on the market just a decade ago. The herculean SUV warrior—oversized and gas-guzzling—saturated TV and movie screens during its production.
Of course, the Hummer never feigned to be a luxury vehicle. In fact, it burst onto the scenes in the '90s during Operation Desert Storm and the Persian Gulf War.
Yes, one of the most coveted cars in history cut its teeth in the battlefield. The sheer impracticality of buying a Hummer and adapting it as an everyday car served proof that one belonged to an elite circle of very well-to-do individuals.
Then the economic crisis hit. With people scaling back on their luxury purchases and opting for more practical vehicles, it wasn’t long before the plug on the Hummer was pulled. Sure, parent company GM tried to shop the brand around to would-be buyers, yet no one bit. By 2010, the last orders for the storied vehicle were filled and the stalwart was never to be manufactured again. Read more from this article: http://bit.ly/2vvoYOD
Of course, the Hummer never feigned to be a luxury vehicle. In fact, it burst onto the scenes in the '90s during Operation Desert Storm and the Persian Gulf War.
Yes, one of the most coveted cars in history cut its teeth in the battlefield. The sheer impracticality of buying a Hummer and adapting it as an everyday car served proof that one belonged to an elite circle of very well-to-do individuals.
Then the economic crisis hit. With people scaling back on their luxury purchases and opting for more practical vehicles, it wasn’t long before the plug on the Hummer was pulled. Sure, parent company GM tried to shop the brand around to would-be buyers, yet no one bit. By 2010, the last orders for the storied vehicle were filled and the stalwart was never to be manufactured again. Read more from this article: http://bit.ly/2vvoYOD
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